Blog posts from the Ultimate Alphabet
Have a look at some informative articles about lettering and graphics we’ve created. Don’t forget to check back for new content!
Morris County & Commercial Vehicle Advertising
NJ’s Sweet Spot for Vehicle Advertising!
Why does vehicle advertising hit the mark in Morris County?
Morris County is our home! This is a bustling place. It is nestled in the north central area of the state and is home to nearly half a million residents. Morris County, as of the 2000 Census, was the sixth-wealthiest county in the United States by median household income.
Many industries call Morris county home. These include finance, insurance, real estate, pharmaceuticals, health services, research and development, technology, education, recreation and construction.
Not only is Morris County a destination, it’s a place where countless commuters drive daily on their way to work. Vehicle advertising is perfect here with thousands of potential clients driving on over 2,500 miles of roadway. Morris County is served by several major roadways. These include I-80, I-287, I-280, US Routes 206, 202, 46, 10, and Route 24, together with a number of county and local roads.
While on these roadways, your commercial vehicle is a moving billboard and viewable by hundreds of commuters, business people, students and families every single day. Vehicle advertising is by far the most cost effective way to reach thousands every year! read more
With so many roads and so many people driving why not stand out from the crowd and noticed? The Ultimate Alphabet produces eye catching, custom signs, vehicle wraps, and truck advertising that get you the attention you want. Whether you own one vehicle or a whole fleet, let us help you step it up with unique vinyl markings that people will remember. Commercial vehicle advertising WORKS in Morris County!
If you have a business here in Morris County, many of the same principles apply. Your business’ sign is one of the ways you will attract your customers and clients. Morris County has many small towns and historic Main Streets and we’ll create fitting signage for all your needs. Building sign, sidewalk sign, wood or metal sign, banner or window lettering. We produce both permanent and temporary signs to fit any need! Lets keep Morris County’s streets beautiful with a sign designed and created by the Ultimate Alphabet!
Design my Graphics… Where to begin?
Lettering and Graphics are a great way to advertise your business using your own vehicle.
For commercial vehicles your company name and town are required by law anyway, so why not take advantage of the advertising potential with a great design to get you noticed? Not only can you convey your company’s information like name and phone number, you can project a style or spirit that will appeal to your targeted audience. Do you have a fun and quirky style? Or maybe a conservative, professional corporate feel? Perhaps an elegant, formal look is best for your brand? Is your style classic or modern, relaxed or tight, loud or soft, bright or subtle?
Then there’s color…
Color is emotional… It will immediately and unconsciously trigger a feeling to the viewer:
Red is strong, passionate, important, exciting.
Orange is playful, energetic, youthful.
Yellow is happy, friendly, vital.
Purple is majestic, mysterious, creative.
Brown is earthy, reliable, rustic.
Blue is honest, trustworthy, dependable.
Green is natural, stable, prosperous.
Black is powerful, edgy, sophisticated.
White is clean, virtuous, healthy.
That’s a lot to think about!
Perhaps you’ve never even given it much thought before, but these are important to know in order to construct your company image to reach the ideal customer. Once your style is determined we can focus on creating your vehicle graphics that will perform well and reach it’s greatest potential.
View our galleries here: Photo Galleries
UA Graphics… making the roads a beautiful place, one vehicle at a time!
Less is More?
We’ve all heard the expression “Less is More”… Is it true?
How does it apply to the topic of vehicle lettering and graphics?
First lets ask “what are we trying to accomplish with lettering and graphics on our vehicles?” Most of our commercial clients are using their vehicles to meet state regulations. More importantly they want to advertise their companies in one of the best ways possible – by using their vehicles as moving billboards; out and about everyday, reaching thousands of people on our busy highways, on job sites and in our neighborhoods. As business owners we all want to reach as many potential customers as possible!
“3M Fleet Graphics Solutions turn your vehicles into mobile billboards helping you to expand the reach, frequency and impact of your advertising campaign, so that you can grow your business, no matter how big . . . or how small.”
Studies show th
at the impact of mobile advertising is ultra low cost compared to other forms of advertising.
Courtesy of 3M Graphics Market Center Mobile Media Advertising
Vehicle advertising has so much potential for reaching your target audience, the trick is to make sure you maximize that potential with a legible and readable graphic design…
Our vehicles are a blank slate, right? How do we know what information about our company needs to be on the vehicle besides the required company name and town? Many take the approach of listing everything they can about their business and the services they provide believing “More is More” but this can be overwhelming to the viewer. It can defeat the purpose of the moving billboard I mentioned earlier. The key phrase here is “moving billboard”. The fact that your message is viewed while traveling at 35, 45 or 55 mph will limit the time it can be received, let alone remembered. Most of the time the viewer only has seconds to read your message.
So what information should be included?
ACME Anvil Co. has a new truck to be lettered. They specialize in all things heavy, mainly Anvils. They’ve also authored the popular book “How to catch a Roadrunner”, have two locations in Arizona, a website and a tagline “Where the metal hits the road”.
That’s a lot of information to put on a pick up truck. Here are two options for the design…
It’s clear to see the difference in readability between these two examples. And we’re viewing them on a computer screen only inches away and have time to study them. Imagine how these would look at 50 or 100 feet away! By limiting your message to the most important items the message is clearer and can be retained by the viewer by not becoming confusing or overwhelming.
Less is More… Is it True?
I believe the answer, as it applies to vehicle lettering and graphics is… YES! Less really is MORE!